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| COVER STORY |
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A
FAREWELL TO HISTORY Accounting
standards are increasingly requiring companies to measure
their assets and liabilities at fair value rather than
historical cost. The implications for CFOs will be great.
read
the entire story |
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| FEATURE |
THE BURGER
MASTER A Philippine fast-food
chain taps a Procter & Gamble CFO for its shared-services
initiative. JFC's strategy could hold lessons for other globalizing
Asian companies. |
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| FEATURE |
SPREADSHEET
HELL? Despite new technologies
being pitched to them, CFOs remain reluctant to invest in IT
with a doubtful ROI track record. Are they missing out? |
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| SPOTLIGHT: TRADE FINANCE |
A WHOLE
NEW TRADE The old business
has withered away, replaced by an increasingly useful basket
of services to manage working capital more effectively. But
are banks overdoing the complexity? |
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| SPECIAL REPORT: CRM |
HEAD
GAMES Businesses are deploying
analytical software to get a better fix on customer behavior.
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| TECHWATCH |
DIRECTOR'S
CUT Board members are turning
to specialized software to help manage their affairs. |
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| DEALWATCH |
CATCH
UP IPO A new take on the
summer's most celebrated IPO. Did Tata wait too long, and did
it get enough, from its showcase issuance? |
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| CAREERS |
GRAPEVINE
Who's moving up, down, and out among
Asia's CFOs. |
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