| CORPORATE STRATEGY |
May 2004 |
PARADISE POSTPONED
After two years of peace and progress
in war-torn Sri Lanka, political troubles are once again clouding
the economy. Are the bad old days back? And what are companies
doing to manage the risk?
By Justin Wood
In the corner
of Ronnie Peiris's office at John Keells Holdings (JKH) in
Colombo stands a whiteboard that makes for unnerving reading.
Written on it are the thoughts of senior managers on what
risks lie ahead for the US$172 million-a-year conglomerate,
one of Sri Lanka's biggest.
Top of the list with a score
of 5 out of 5 for likelihood - signifying "almost certain"
- comes political instability. Next up, with a score of 4
- or "likely" - sits "infrastructure development disruption".
Each risk is also assessed
for its potential impact, although Peiris asks that these
scores remain confidential. Safe to say, the results of the
exercise would be enough to make many managers balk - but
not Peiris. Indeed, after 24 years working abroad, Peiris
joined JKH as its new finance director last year specifically
to help the company navigate those risks. His reason? A turnaround
in the fortunes of his native Sri Lanka.
After 20 years of bloody
civil war, a cease-fire signed in 2002 promised to bring stability
to the island nation and bless its economy with a much-needed
"peace dividend". Peiris and many others like him rushed back
to help rebuild their country. Foreign investors were equally
eager to get involved and the future of the 19 million people
of Sri Lanka never looked brighter. "The whole economy blossomed,"
recalls Peiris, "and people felt liberated. Suddenly Sri Lanka
was no longer isolated by war. It became a world citizen and
everyone's horizons were broadened."
But after two years of progress
and excitement, could the good times be about to end? Some
commentators certainly think so, for just as Peiris and his
colleagues at JKH feared, political instability has raised
its ugly head in recent months and cast a shadow over the
country's peace process. Investors and businessmen alike are
holding their breath, praying that politicians do the right
thing. But as ever in Sri Lanka the potential for disaster
is never far away.
Sri Lanka rancor
The ethnic conflict
has a complex past. Under colonial rule, the majority Sinhalese
population, who are largely Buddhist, complained bitterly
of British favoritism towards the minority Tamils, who tend
to be Hindus. Following independence in 1948, however, a Sinhalese-controlled
government came into power and then it was the turn of the
Tamil community to feel oppressed. Their grievances centered
on many issues, from university admission policies to hand-outs
of government land.
As time went by, demonstrations
broke out which grew into riots and then full-blown war in
1983 as the Liberation Tigers of Tamil Eelam (LTTE) fought
to set up a separate homeland in the northeast of the island.
Twenty years of bitter strife followed, depriving the country
of two decades of development and leaving 65,000 dead and
almost a million more people displaced.
By December 2001, however,
both sides were tired of war and a new government under the
leadership of Ranil Wickremesinghe swept to power on a pro-peace
platform. By February 2002 a cease-fire was signed that has
stuck to this day. The benefits of two years of peace are
plain to see. Whereas Sri Lanka's economy contracted by 1.5
percent in 2001, it grew by 4 percent in 2002. It then expanded
by 5.7 percent in 2003 and the Central Bank expects GDP growth
of 6 percent this year.
Tourists visiting Sri Lanka's
beaches and wildlife reserves have risen by a staggering 70
percent, from 300,000 in 2001 to more than half a million
in 2003. Military roadblocks have been lifted and highways
to the north and east opened, boosting demand for goods. Naval
restrictions have been removed, allowing fishermen to stay
on the water for longer, while land closed off to agriculture
is now available, yielding the country's biggest-ever rice
crop in the first half of 2003.
Ports have grown busier too,
now that insurance premiums for visiting ships have fallen,
and the capital markets have been revitalized - since the
cease-fire was signed, the Colombo All-Share Index has risen
by 100 percent. Property prices have risen by a similar margin
in many parts of the country, boosting the construction sector
and helping banks sell repossessed assets and reduce non-performing
loans.
Flying out of turbulence
No one has felt the
benefit of the cease-fire more than Senaka Chandrasekera,
finance chief of SriLankan Airlines. On July 24, 2001, six
months before Wickremesinghe came to power, the Tamil Tigers
launched one of their most daring attacks. In a pre-dawn raid
on Colombo airport, a band of 13 rebels - all of whom died
- blew up eight military planes and six of SriLankan's aircraft,
four of them beyond repair.
"In just a few short hours,
50 percent of our fleet was wiped out," recalls Chandrasekera.
In the aftermath, the airline re-ordered its route network,
dropping six of its least profitable destinations, and laid
off 1,100 staff, or 20 percent of its workforce. Passenger
numbers dropped by 37 percent and the airline posted a US$26
million operating loss for the year.
To make matters worse, insurance
companies raised their war-risk insurance premiums by 300
percent overnight and kept them there until July last year.
Some airlines, such as Dubai-based Emirates - which owns 43
percent of SriLankan - chose to bypass Colombo altogether
to avoid the insurance hikes.
Today, however, SriLankan
is in better shape. Buoyed by the increase in tourists, the
company has seen its revenues climb by 74 percent in the two
years since the cease-fire was signed to reach US$430 million
for the 12 months to March 31. In the year ahead, Chandrasekera
says SriLankan is expecting growth of 23 percent, and to that
end it agreed to lease two new aircraft in November last year,
another in March, and is expecting delivery of three more
in the coming months to increase its fleet size to 17 - five
more than before the airport attack..
Land of opportunity
JKH has done equally
well. Last year its revenue grew by nearly 43 percent, and
it's up again by 26 percent for the first three quarters of
this financial year. With interests ranging from cold meats,
soft drinks, and port services, to hotels, banking, and tea
plantations, it's little wonder that JKH has shone, says Eranjan
Kulatunga, a research analyst at CT Smith Stockbrokers in
Colombo. "John Keells is pretty much a proxy for the whole
Sri Lankan economy," he explains.
Another benefit of the cease-fire
has come from falling interest rates. Thanks in part to efforts
by Wickremesinghe's government to rein back a bloated public
sector, but equally thanks to a cut in defense spending, public
sector borrowing in Sri Lanka has tumbled, allowing the Central
Bank to slash interest rates. In the past two years, the bank's
overnight repo rate almost halved from 12 percent to 7 percent.
At SriLankan, Chandrasekera
says his cost of capital has fallen too. Although he leases
rather than buys his planes, Chandrasekera is now paying 30
percent less than three years ago. He attributes half of those
savings to improved perceptions of risk in Sri Lanka by aircraft
leasing firms.
Foreign companies have been
equally quick to cash in on the benefits of peace. For example,
banking giant HSBC is investing 2.5 billion rupees (US$25
million) in a new back-office IT center in Colombo that will
employ 3,000 people. The country's Board of Investment says
five more multinationals are considering similar investments.
An ongoing program of privatization
is drawing other foreign investors. Under the auspices of
the Public Enterprises Reform Commission, the Sri Lankan government
is selling off state-owned assets and promoting competition.
In the past two years, Ceylon Petroleum Corporation's monopoly
of 1,070 retail outlets has been split three ways, with Indian
Oil Company and Sinopec of China each taking a slice.
Perhaps most significant
of all, 55 countries and 22 organizations together have pledged
US$4.5 billion in loans, grants, and other financial aid to
help jump-start the redevelopment program. The money will
go towards building new roads, power stations, and other projects,
provided the cease-fire holds.
The
power and the furor
The
prospects for Sri Lanka and its economy look encouraging indeed,
and yet, in recent months, dark clouds have started to swirl
over the country. In spite of all the obvious benefits that
the country's ceasefire has brought, a protracted period of
political instability now looks probable, perhaps even leading
to a return to war.
The change in fortunes began
last November when Chandrika Kumaratunga, the country's president
and a bitter rival of Prime Minister Wickremesinghe, suspended
parliament, declaring a state of emergency and sacking the
ministers for defense, interior, and information. Citing national
security worries, Kumaratunga even deployed troops on the
streets of the capital. Over the next two days, the Colombo
stockmarket shed nearly 18 percent of its value.
Her concerns centered on
Wickremesinghe's peace talks with the LTTE. While Kumaratunga
is committed to peace, she favors a hard-line nationalist
approach to dealing with the Tigers, refusing to consider
devolution, for example. Wickremesinghe, on the other hand,
prefers a more conciliatory stance as a way to boost the chances
of reaching peace.
Just days before Kumaratunga's
power grab, the LTTE had submitted its latest ideas for peace
and how the central government should cede some of its powers
to the Tamil north-east. While the LTTE said it was no longer
interested in a separate homeland, it demanded responsibility
over areas such as tax collection, spending, and security.
Kumaratunga regarded these powers as the first step towards
establishing a separate state. She also accused the Tigers
of using the cease-fire as a chance to smuggle in weapons
and rearm - a charge widely acknowledged as being true, says
Jehan Perera, director of Sri Lanka's National Peace Council.
Political risk
On February 7 this
year, Kumaratunga dissolved parliament completely and called
for fresh elections on April 2 - almost three years early.
Once again the markets fell, this time by 11 percent.
The president's party teamed
up with the JVP, a hard-line Marxist nationalist group to
form the United People's Freedom Alliance (UPFA). Accusing
Wickremesinghe and his United National Party of being an LTTE
lapdog, the alliance targeted the rural masses who had yet
to feel the benefits of peace. The alliance also promised
to reverse Wickremesinghe's fiscal austerity - much praised
by the International Monetary Fund - by offering wage increases
for the public sector of as much as 70 percent, and providing
subsidies for fertilizer and essential foodstuff.
The UPFA came out on top
and Mahinda Rajapakse replaced Wickremesinghe as prime minister.
Yet again the markets fell, by another 10 percent. "As far
as the peace process is concerned the election result was
negative," observes Perera of the National Peace Council.
"It resulted in the coming into power of an alliance of parties
that both want to take a much harder line with the LTTE."
To complicate matters further,
adds Perera, the UPFA didn't win an outright majority and
looks unable to build a majority coalition in parliament.
What's more, the two parties that make up the UPFA don't agree
themselves on how to approach negotiations with the Tamil
Tigers, with some parts of the JVP favoring a return to war.
"It's a recipe for political uncertainty," notes Perera.
Uncertain outlook
Many businessmen agree.
Jayantha Perera, manager of the capital markets division of
the Merchant Bank of Sri Lanka, is one. "With the new government
in power, the cease-fire and the peace process look a lot
shakier than before," he says grimly. "The risks of the country
falling back into conflict are certainly stronger now."
Kapila Jayawardena, country
head for Citibank in Sri Lanka, concedes that "at the moment
there's a lot of uncertainty." As he puts it: "We'll need
to see a prolonged period of political stability before confidence
returns. Most companies are adopting a wait-and-see attitude
when it comes to investing. They want to give the new government
a chance to bed down." That said, Jayawardena does not foresee
a return to war. "The president has said she's committed to
peace and I expect we'll see progress in time."
Kulatunga at CT Smith Stockbrokers
shares his confidence. "Even if the peace talks don't achieve
anything over the next year or two, I expect the cease-fire
to hold," he says. "Nobody wants to be seen as firing the
first shot; they would lose too much credibility with the
international community."
There is also the US$4.5
billion in promised aid that will disappear if war returns.
Donor organizations have made the grants and loans conditional
on the cease-fire holding and peace talks progressing.
Still, companies doing business
in Sri Lanka can't afford to ignore the risks. JKH, for example,
is betting on peace but still runs its strategy through a
war-time scenario. Take JKH's US$40 million acquisition in
September 2003 of Asian Hotels Corporation (AHC). "The deal
was prompted by the improved prospects for peace and rising
visitor levels," says Peiris. But, he stresses, JKH was careful
to consider what impact a return to war would have. "Previously
we only owned resort hotels but in AHC we were buying city
hotels. We discovered that city hotels are less sensitive
to war than resort ones," he explains.
At SriLankan Airlines it's
a similar story. The firm's current fleet expansion is a bet
on peace and stability. But all the aircraft have been taken
on short operating leases of between three to five years.
"It wouldn't be difficult for us to cut the fleet back if
we had to," says Chandrasekera.
Still, it's cold comfort
to a company that flourished during two years of peace.
Justin Wood is managing editor of CFO Asia,
based in Singapore. |