| TREASURY AND RISK MANAGEMENT |
October 2003 |
TREASURERS' PLEA
Nokia's Asia-Pacific treasurer urges
that his colleagues work with each other and their banks to
usher in cost- reducing standards for the benefit of the entire
industry. For a rebuttal from the bankers' side, see the box.
By David Blair
The treasurer's lot is not an easy one.
More often than not our employers see us as practitioners
of a non-core activity. If we're lucky enough to have a financially
savvy management, our business may be considered necessary
hygiene rather than a generic service that can be outsourced
with all the others. In any case, in these challenging times
we come under increasing pressure to do more with less.
In such circumstances, a casual observer
might expect treasurers to be a radically innovative bunch,
always trying to find new and smarter ways to work. Unfortunately,
we seem to be deeply conservative, hiding behind the sanctity
of money. This is ironic: money, being just a collection of
(hopefully secure) bytes on a network, is highly conducive
to technological reinvention.
At Nokia, the search for ever-improved
processes in our effort to survive as a cost and technology
leader pervades treasury as well as other operations. I often
find myself sitting in meetings with my logistics colleagues.
After they have explained how they can move physical parts
around the world for pennies, it is deeply embarrassing -
not to say career threatening - to try to explain why it costs
me US$10 to move a few bytes of payment around.
Nor can I shirk my responsibility for
this. My logistics colleagues did not wait for the logistic
service providers to bring them ready-made solutions on a
silver platter. They had to go out and find suitable partners
and push them to think and act out of the box. And if I whine
that money is highly regulated, they laugh me out of the room.
These people have dealt with some of the most recalcitrant
customs authorities on the planet. And they have succeeded
- to the benefit of both their commercial and governmental
counterparts.
Being just a simple treasurer, I am unlikely
to succeed in wiping clean hundreds of years of banking legacy
so that we can enjoy payment services at email prices. With
some frustration, I have decided to accept the legacy clearing
systems as entrenched and unchangeable. Consequently I focus
my efforts on what I can change - our intra- and inter-corporate
processes.
Back in May 2001, The Economist wrote
about "a 14th-century banking system" (referring to correspondent
banking in "Dreams of a Cashless Society", May 5 issue).
Since then, various new approaches to clearing have been proposed
and some have even gone live. Interestingly, the banks themselves
seem the most enthusiastic about avoiding using the traditional
clearing systems - witness interbank solutions such as Visa
and MasterCard, CLS, and STEP2. If the banks are so eager
to avoid traditional clearing, surely that might be a sign
that corporates should also be looking for cheaper alternatives?
Some industries like credit card service
companies, airlines, and telecoms have developed vertical
solutions for off clearing settlement. Visa and MasterCard
offer horizontal solutions like VisaCommerce, which are genuine
alternatives to traditional clearing systems. But most corporate
efforts try to work around legacy clearing systems rather
than to effect any fundamental change.
The RosettaNet Payment Milestone Program
falls into this category. We are not trying to redesign any
clearing systems, and in fact we have explicitly stayed away
from the banking space per se (no new clearing, no new payment
standards, no new bank processes). We are focusing only on
the part we can change - our own corporate systems and processes.
The RosettaNet Payment Milestone Program
sponsors have determined that we can save time, reduce costs,
and improve customer satisfaction by automating accounts receivable
reconciliation. The current manual reconciliation process
is labor intensive and the resulting delays frustrate customers
waiting to see their account clear. In close cooperation with
banks and SWIFT, with solution providers, and with other standards
bodies like TWIST, we have developed a process that automates
accounts reconciliation using existing legacy banking systems.
Furthermore the sponsors have designed
the process to work across any banking system with any flavor
of corporate-to-corporate communication be it RosettaNet,
other XML, EDI, or iDoc. It's completely agnostic when it
comes to any banking system or standard. All ERP systems support
automated posting so the process does not require reworking
of internal processes within a corporation. We hope that by
making the process totally generic, we can encourage adoption
across industries and regions, and kickstart a virtuous cycle
of network benefits for everyone.
For this to happen we need corporations
first to start using the process and second, to pressure their
banks into supporting it. While the process works with legacy
banking systems, some banks may have to adjust the way they
work to ensure that they follow best practice in the matter
of preserving customer reference data through the banking
systems.
The problem is that, over the past 50
years, many banks have got into the habit of overwriting customer
reference data with their own internal reference data. To
be fair, this was a reasonable compromise in the past when
corporate customers did not seem to use the customer reference
data capabilities of the banking systems.
Now that corporates want to start to use
the customer reference data, we are facing decades of legacy
behavior that has to be cleaned up. Whilst this is not about
new systems or even material revisions, even a seemingly small
clean-up in legacy banking systems has a cost. So the banks
need a clear message from their corporate customers that we
want this clean-up to be done.
A Dominated Market
OUnfortunately corporate treasurers have
a very poor record in getting their wishes heard as a customer
group by their principal service providers, the banks.
A case in point is the evolution of online
FX trading. In the late 1990s, a couple of technology companies
saw in the FX markets a huge volume of homogenous high-value
transactions being executed in a very inefficient and non-transparent
way. They saw an opportunity to create technical solutions
by moving the front- and back-office processes onto the internet.
The prime example is Currenex (www.currenex.com).
The global FX market is dominated by banks,
which provide a valuable service in providing liquidity but
also profit handsomely from their position as prime intermediaries
(or from a hugely asymmetric market). As Currenex floated
onto their radar screens they panicked and sunk reportedly
hundreds of millions of dollars into two rival platforms Atriax
and FxAll, each backed by separate and competing groups of
banks representing some 30 percent of the market.
Banks have a history of investing in technology
supposedly to benefit their customers (often without asking
customers what they really want). Most of these are not profitable
and end up getting sold to technology companies. In early
2002, Atriax duly folded.
Commendably, two of its three shareholders
- JPMorgan and Deutsche - saw the light and began supporting
both Currenex and FxAll.
Many banks still unilaterally support
FxAll only. They seem to be trying to squeeze liquidity out
of Currenex and to kill it off. Why? No doubt because of a
lot of invested money and ego, but mainly because it is nice
(for the banks) to be trading on a platform designed, owned,
and run by banks.
Just how nice? Consider the moment of
closing a deal itself. On Currenex, when a customer clicks
to deal, both sides are locked in. In FxAll, when a customer
clicks to deal, the customer is in fact passing to the bank
a free option to deal at that price. The bank may choose to
refuse to deal! Given this situation, treasurers can be forgiven
a rueful smile when FxAll banks boast - as they sometimes
do - about how few deals they refuse. In Currenex they would
not have the luxury of deciding whether they deign to deal
with their customer.
Another example is the presentation of
quotes. In Currenex, quotes are ordered in real-time with
the best at the top of the list. (A first-year computer science
student would be able to figure out that this is what a customer
would want.) In FxAll, quotes are listed in historical order
in a blatant attempt to make selection harder for the customer.
In Currenex, a customer can deal with
an unlimited number of banks. There are good reasons to limit
the number of banks per deal, but it is left to the customer
to decide that. In FxAll, there is a fixed limit of five banks.
Of course with a large number of powerful
banks exclusively supporting FxAll with a view to killing
off Currenex, it is not unreasonable to expect liquidity to
accrue to FxAll, and that many treasurers prefer FxAll because
of the issue of liquidity. But what if we decided what was
best for us from a technical and structural perspective -
and then insist that our banks trade on the platform of our
choice? Isn't chasing the liquidity putting the cart before
the horse? The liquidity will surely go where the customers
are.
Some treasurers are pushing their banks
to join Currenex. And the fact that Currenex continues to
thrive in the face of such powerful opposition is testament
to its attractiveness to discriminating customers.
My point is that treasurers hold a stronger
position to influence their service providers' direction than
they have exploited so far. And that we need to use this power
more effectively. It would be a sad state of affairs if, fast-forwarding
a few years, treasurers' only recourse was to complain at
conferences about how the banks have cornered us with a bank-owned
monopoly trading platform.
Reconcile, automatically
Embracing automated accounts receivable
reconciliation as recommended by the RosettaNet Payment Milestone
Program is one way we can avoid this depressing scenario.
The Milestone Program's process design is generic and allows
implementation based on very minimal criteria. The bottom-line
requirement of the banks is that they preserve customer reference
data through their systems.
This does not seem like a very demanding
thing to ask. As for corporate treasurers' skittishness about
this proposal, so far I have been unable to imagine how encouraging
global banks into a commitment to preserve 16 characters of
customer reference data through their systems would harm any
corporation. Corporate treasurers should rally around this
idea and let their banks know clearly that they want this
to happen.
David Blair is Nokia's
corporate treasurer for Asia. The views expressed here are
his own and not those of Nokia or RosettaNet.
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