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10 x 5
Which ten high-tech innovations will
change the way you do business over the next five years? Here's
what the experts think.
By Adam Lincoln
Dr James Canton, president of San Francisco-based
think tank Institute for Global Futures, is practically leaping
out of his chair. White House advisor on science and technology,
and consultant to a wide range of multinationals, Canton is
talking about the impact of cutting-edge technology on business.
And, like any futurist worth his salt, he seems almost to
be in competition with himself. Finally, his eyes light up
as he leans forward and delivers this statement: "The
CFO of the 21st century needs to understand technology better
than the CIO of the 20th century."
A sobering thought, but one worth heeding. In the world according
to Canton, four essential building blocks - bits, atoms, genes
and neurons - are colliding to create the four "power
tools" of the new millennium: computers, networks, biotechnology
and nano-technology. Each development leads to another; innovation
breeds innovation. His fellow soothsayers peddle variations
on the theme, but they tend to meet on pretty common ground.
"Technology is causing a rapid design of new products,
business models and markets - with all eyes on the needs of
the emerging customer," Canton says.
That call is getting louder - and it doesn't matter whether
you sit in Boston, Bangkok or Brussels. Globally, the technology
playing field is levelling out. Recently, Belgian speech recognition
expert Lernout & Hauspie reported that South Korea contributed
53 percent of the company's sales in its first fiscal quarter.
Last year, tiny Singapore outranked the US as the firm's biggest
market. Such reliance on Asia for orders may not be widespread,
but it illustrates a point. Emerging technology is no longer
the preserve of Silicon Valley research labs or Nasdaq-listed
tech firms.
How, then, might companies decide which technologies to adopt
and which to ignore? Jumping onto a bandwagon too early can
make for expensive errors; procrastination can result in lost
opportunities. The good news is that common standards, and
collaboration between vendors, play a bigger part than in
the past. In this regard, it will be harder to misstep than
back in the days when proprietary solutions ruled.
Even better, the degree of consultation between technology
providers and their corporate customers is improving. IBM
points to its first-of-a-kind projects with partners keen
to secure first-mover advantage. For example, the US company's
lab in Zurich has already developed an application that enables
selected Swissair passengers to check in from web-enabled
mobile phones.
Still, emerging technology comes with
no guarantee. Bad guesses will prove costly and even right
ones will be pricey. Expenditures for technology initiatives
can be mighty steep - and industry watchers say IT budgets
are likely to balloon in coming years. According to the London-based
Computer Business Review, companies will have to spend 40
percent of their operating budgets on IT merely to keep up
with competitors. To stay ahead of the pack, the figure rises
to about 60 percent.
That kind of spending puts the CFO squarely in the hot seat.
While some CEOs may have their heads turned by dazzling new
products, few projects will get off the ground without the
finance chief's approval. Innovation, it seems, still needs
a little tire kicking. "Companies should not be overwhelmed
by the hype of emerging technology," advises Les Hales,
director of the Gartner Group in Hong Kong. "This is
still 80 percent a business issue."
Which brings us right back to Canton's prediction about the
21st century CFO. If he's right, finance managers have some
catching up to do. To help, we interviewed dozens of scientists,
gurus and industry experts. The question we put to them was
a simple one: What technologies will change the way companies
do business over the next five years? We purposely limited
the time frame to half a decade. We weren't looking for science
fiction. We wanted real innovations that will have a real
impact on real corporations - and soon.
The answers we got were fascinating. From holographic storage
to human-computer interaction to digital ink, sweeping changes
are headed this way. While our gurus disagreed on which high-tech
innovations possess the most commercial potential, all agreed
on one thing. The next five years will see widespread corporate
adoption of technologies that not long ago seemed the stuff
of fantasy.
Here then, are ten technologies the experts
say every CFO should know about. We've listed the choices
according to the estimated time of corporate arrival (ETA)
- meaning widespread impact - for each innovation, from soonest
to latest.
Smart Money
Cashless consumerism, smartcards
ETA: 2002
Financial institutions have been flogging smartcards for years.
Using technology originally developed at Britain's NatWest
Bank, member institutions of Mondex International, the MasterCard-led
consortium, began launching Mondex cards with lots of hype
in the mid-1990s. But the cards have yet to live up to expectations.
Even Banksys, a banking network operator in Belgium, which
has issued some 25 million smartcards, has had a tough time
changing customers' minds about the value of electronic money.
The difficulty, says Alan Laird, marketing manager for e-solutions
at French electronics conglomerate Groupe Bull, is altering
well-established habits. "When you describe it to consumers
they think it is a great idea," Laird says, "but
the problem is getting them to use it."
It seems, for most people, there's nothing like cash. That
doesn't mean smartcards are dead and buried. Far from it.
Currently, there are 1.1 billion smartcards in circulation.
And the smartcard concept - putting processing power onto
a plastic, all-in-one-card - remains intriguing. In Hong Kong,
for eaxample, the three-year-old Octopus Smart Card is starting
to take off, with some 6.4 million cards now in circulation,
one for every person in the city. Initially designed for paying
fares on public transportation, it can now be used in a growing
number of fast food shops and vending machines.
Laird believes smartcards will eventually
catch fire. Why? First, because smartcards speed up the process
of on-line transactions. What's more, smartcards offer private
key encryption. That verification of a user's identity, Laird
says, makes smartcards infinitely more secure than credit
cards. Some banks already use smartcards, in conjunction with
biometrics, to ease customers' fears about banking on-line.
Indeed, some prognosticators believe the
real promise of smartcards actually lies in user identification.
In coming years, consumers will be able to use a smartcard
to encrypt their mail and identify themselves to on-line businesses.
Moreover, smartcards enable users to sign digital documents.
That could have one very big impact on how companies distribute
items like HR documents. Using company-issued or third-party
smartcards, employees will be able to fill out and sign on-line
expense reports, purchase requests and group insurance forms.
Ray of Light
Fiberless optical networks
ETA: 2002
The performance of today's high-speed computer networks is
like quicksilver: erratic. The link between internal and external
networks - the so-called 'last mile' - is notoriously a bottleneck.
Copper wires have struggled to cope with the increasing traffic
demands placed on them, and for many companies the alternative
- laying optical fibers - has been prohibitively expensive.
The upshot is that companies haven't been able to make the
most of the web.
In time, the advent of optical switching
and microphotonics - tiny optical transmission devices - will
render the problem moot. But that technology will face a competitor:
technology developed by TeraBeam Networks could go a long
way in speeding up data flow between external computer networks,
known as wide area networks, and internal ones, known as local
area networks. The US-based TeraBeam has developed a fiberless
optical system that delivers broadband capacity across the
last mile - on a beam of light. "It's a revelation,"
says George Gilder, renowned futurist and fellow at the US-based
Discovery Institute.
TeraBeam's system uses spectronics, an optical technology
that's been around since the mid-1990s, coupled with holographic
and telescopic technologies, to send a 'fuzzy' or 'expanded'
laser beam from access points to transmitter/receivers placed
in the windows of subscribing businesses. The system can transmit
data at speeds up to two gigabits per second - 600 times faster
than some alternatives.
TeraBeam's technology employs standard
Internet security protocols, encoding data using methods much
like those used by current mobile telephony. And it's inexpensive:
transmitter/receivers, which are the size of a small satellite
dish, cost around US$150 and take just a few days to install.
TeraBeam says bandwidth costs will be kept low because it
will be able to serve many customers simultaneously. A downside:
the technology requires line-of-sight, so data transmission
is killed by anything that blocks the beam. But TeraBeam says
rigorous testing has demonstrated 99.9 percent availability,
even in bad weather. Commercialization will be led by TeraBeam
Internet Systems, a joint venture with Lucent Technologies.
Body Heat
Biometric security
ETA: 2003
Your face may not be your fortune, but at least it can be
your password. In the Internet age that's no small consolation.
With concerns about the protection provided by ordinary passwords
and PIN numbers still a barrier to e-business, biometric technology
should allay many fears.
Biometrics enable a computer to confirm
an individual's identity based on a stable physical trait,
such as your face, fingerprint or the iris of your eye. The
iris, scientifically, offers the most detailed readings, but
loses points for being a little more difficult to apply in
real world situations. The field is boosted by the almost
universal adoption by developers of a standard 'bio-API' (application
programming interface), which Microsoft has started incorporating
into its operating systems.
Once an inbuilt reading device - a webcam, say, or a fingerprint
pad - has captured an image to use for measurement of the
appropriate body part, software converts it to a digital code
that is then encrypted. "It's a lot safer, there is nothing
to remember and nothing to leave home without," says
Dr Joseph Atick, CEO of New Jersey-based Visionics, a face
recognition technology specialist. Already, Japanese companies
NTT and Kyocera, for instance, are building digital cameras
into mobile phones. "It's a new mechanism for creating
digital certificates on the fly," Atick says.
The fingerprint seems less sexy, but has plenty of support.
California-based Veridicom was set up in 1997 to commercialize
breakthroughs made at Lucent's Bell Labs in New Jersey. Last
November, Japan's NEC became the first to fit desktop PCs
with fingerprint readers. A computer user can't start the
log-on process without registering the right fingerprint.
Lufthansa, Germany's national airline, is also using the technology
internally.
Some companies have already embraced biometrics. InnoVentry,
a subsidiary of US bank Wells Fargo, uses Visionics' FaceIT
technology. The system enables InnoVentry to offer ATM-based
financial services to customers who normally would be considered
bad credit risks. Intel has also purchased Visionics' FaceIT
system for internal corporate use.
On the Net
Without a Wire
Wireless Application Protocol
ETA: 2003
Admittedly, you can't swing a cat these days without hitting
a vendor pushing a wireless Internet product. The massive
hype exists for one reason: the massive potential of the wireless
Net. First, a little background. Most mobile data products
are based on wireless application protocol (WAP). WAP is a
data-delivery standard developed by three phone manufacturers
and a software company. The protocol enables handheld devices
(mobile phones, PDAs, etc) to hook up to the Internet. Before
WAP, surfing the Net was like swimming in jello. Early WAP-enabled
products haven't been much better, with consumer complaints
about slow log-on times and lack of wireless content.
Nevertheless, the future of WAP - and wireless data - looks
rosy. Japan leads the way in mobile data, with Europe fast
closing the gap. Tapio Hedman, vice-president of communications
at Finland-based phone maker Nokia, predicts that in three
years there will be more mobile devices connected to the Net
in Europe than PCs. "We don't only think that WAP is
changing the way that companies do business," Hedman
says, "it will ultimately affect the way that Net users
use different services."
The key to WAP's future will be convenience, according to
Rickard Gustafson, managing director of the European e-business
group at GE Capital. If a shopper exhausts a line of credit
while shopping, says Gustafson, "using his mobile he
can go on-line and get a credit extension." Much will
also depend on the ability of GPRS (general packet radio service),
which vastly increases the data capacity of networks and phones.
In Japan, which boasts a similar concept called I-Mode, sales
of handsets have soared since its launch.
The Searchers
Software agents
ETA: 2003
The scarcest corporate resource isn't computing power or network
bandwidth. It's time. Enter software agents, more colorfully
known as softbots. These are mini-programs that relieve people
of routine tasks by automating certain computing functions.
Ultimately, experts predict softbots will exercise judgment
on the user's behalf.
Some softbots serve as personal assistants,
finding and filtering information. Others improve process
and workflow across an organization and assist with network
management and diagnostics. An agent might watch for a specified
event in a computer system, for instance, and issue an alarm
when it occurs. It's believed that corporate use of agent-based
monitoring programs will dramatically pare IT support costs
and boost worker productivity.
Softbots will likely be used in data mining,
as well, performing inherently tedious searches in background
mode. Mobile agents could even propagate across a network,
camping where needed.
Examples of agent technology already abound. Networking giant
Novell's DigitalMe initiative enables information to flow
from a user's client device to an e-commerce server, automatically
filling in forms on an e-shopping website - a time-saver for
customers. And Hewlett-Packard Labs in Palo Alto has developed
E-Speak, a platform that enables web-based networks of services
to communicate with each other.
Scientists believe software agents will grow more sophisticated
as artificial-intelligence techniques mature. A neural network
can learn the nature of an on-line consumer's interests by
correlating the locations the surfer visits and associated
input. That way, the softbot can consistently deliver more
content that's of real interest to the customer.
Casting a
Wider Net
Internet2, advanced networking
ETA: 2003
The folks at University Corporation for Advanced Internet
Development (UCAID), the Washington, DC-based secretariat
for Internet2 (I2), keep a running tab on the most-asked questions
about the initiative. Heading the list: "When can I connect?"
Not far behind: "When is the IPO?" The answers are
you can't and never. Far from being a specific technology,
I2 is more a scientific playground that tries to recreate
the R&D environment that spawned the Net and web in the
first place.
Since its inception in the mid 1990s, UCAID has attracted
180 US academic institutions and 80 companies as members.
The roster is a who's who of high-tech, as well as others,
like JP Morgan, who want a front seat to the future. There
are also links to smaller schemes in Asia, Europe and Latin
America.
The old guard plays a key role too: Vint
Cerf, a founding father of the Internet, is on an industry
advisory council. The universities and colleges bring research
skills; the companies contribute equipment and cash: Cisco
Systems, alone, has given tens of millions of dollars worth
of network routers to the cause, while Qwest has thrown in
complimentary bandwidth.
Such companies take part because they could not replicate
such a powerful, heterogeneous testbed by themselves. Says
Heather Boyles, UCAID's director of government and international
relations: "The projects provide a valuable space for
companies to work together, in ways that would not be possible
in normal commercial environments."
That work is conducted in three areas: applications, middleware
(software that enables systems to work together) and networks.
With time, it's believed I2 will give rise to dramatic network
technologies such as IPv6 (next-gen Internet protocol), multicasting
and Quality of Service (24/7 delivery of mission critical
data and applications over the Net). Those innovations, experts
say, should lead to lucrative commercial applications - things
like digital libraries and virtual laboratories.
Pulp Fiction
Electronic paper, digital
ink
ETA: 2003
The paperless office is a lost cause, says Nick Sheridon,
senior research fellow at Xerox's Palo Alto Research Center
(PARC). But the pulp-paperless office is another matter -
and the reason he takes congratulatory calls from environmentalists
everywhere.
Sheridon and his team are working on 'electronic
reusable paper', based on technology called gyricon. This
comprises miniscule balls, white on one side, colored on the
other, that rotate in response to an electric charge - digital
ink, in effect. To the naked eye the material resembles super-fine
sandpaper between two sheets of clear film; under a microscope
it looks like a biology experiment. While current incarnations
are a little rough, Sheridon anticipates resolution equal
to 300 dpi (dots per inch) - better than the typical print
job. "It needs to share as many qualities of paper as
possible so people will want to use it," he says.
US-based 3M has signed up to focus on production of the new
paper, leaving Xerox to concentrate on devices. (An unnamed
software company is also involved.) Wireless transmission
of data will play a key role; one possibility is a wand-like
instrument that the user would wave over a sheet, stimulating
the particles to reassemble as new text and images. In other
cases, data would be stored in memory chips implanted in devices.
Either should be a boon to mobile workers.
Xerox's main rival is E Ink, which is
commercializing technology developed at MIT's Media Lab. Backed
by Hearst Corporation, among others, E Ink already has a billboard
product on the market. Xerox is interested in this application
too, but both sides know it isn't the main game. Real promise
lies in newspapers and books, updating pages once read. The
same goes for any disposable document, such as draft copies
normally destined for the trash.
Sheridon expects the first Xerox offering to emerge some time
next year. "It's a race," he admits. He reckons
an A4 sheet will cost less than US$3, and be reusable up to
four million times. Try doing that with a legal pad.
His Master's
Voice
Speech recognition
ETA: 2004
Ardent sci-fi addicts could be forgiven for thinking that
a few fantasy basics would have seeped into our lives by now.
After all, it's been more than 30 years since Star Trek's
celebrated Vulcan issued his first voice command to the ship's
computer and most of us are still tapping away at our keyboards.
Nevertheless, speech recognition is slowly catching up with
its promise. "We're at the point now where we have real
applications, real communication products," says Nelson
Morgan, director of the International Computer Science Institute
at the University of California at Berkeley. But, he adds,
they are aimed at the simplest applications, such as dictation
products.
Audio mining, the ability to search and retrieve chunks of
spoken data, is just a bit further out, according to Morgan.
Currently, the technology requires a controlled environment,
careful use of microphones and expensive equipment. But in
a few short years, it's possible that a pair of finance managers
could chat in an airport lounge, record the text on their
PDAs, and search it back at the office.
Voice Signal Technologies, based in Massachusetts, is working
towards embedding speech-recognition technology in a variety
of appliances, from cell phones to automobiles. And researchers
at MIT's Laboratory for Computer Science have developed a
half-dozen voice-driven applications that provide everything
from weather information to airline schedules.
The Holy Grail of speech recognition, of course, is speech-to-speech
translation. That's the target of researchers at Carnegie
Mellon University's Language Technologies Institute in Pennsylvania.
LTI's Janus system translates from English or German into
English, German or Japanese. Commercially available systems
that allow users to move beyond narrowly defined subject matters
are still at least several years away. But speaking into a
telephone in English, and communicating, at least in a rudimentary
way, with someone who speaks Mandarin, finally sounds like
a possibility. Such applications also hold real potential
for companies that sell globally over the Internet.
The Third
Dimension
Holographic data storage
ETA: 2005
"Information is now the customer's number one asset,"
said Bill Monahan, CEO of Minnesota-based storage technology
provider Imation, at the launch of the company's financial
results earlier this year. "They will need more storage,
better management capability of storage and new services."
Truer words have rarely been spoken. The
Internet and corporate intranets place unbearable strain on
the computer capacity needed to store text, graphics, images,
video and sound. Rising to the challenge, the storage densities
of traditional two-dimensional media - such as magnetic disk,
optical disk and magnetic tape - have increased at over 60
percent annually in recent years. But gains have come by packing
and stacking data 'bits' closer together, an approach that
is believed to be reaching its limits.
Scientists some time ago realized that by storing information
in three dimensions they could increase capacity dramatically.
That's where holographic storage comes in. A hologram is produced
when a beam of laser light, known as the 'reference beam',
interferes with another beam reflected from the object to
be recorded. The pattern of interference is captured by photographic
film, a light-sensitive crystal or some other optical material;
illumination of the pattern made by the reference beam reproduces
a 3D image of the object.
A block of photo-refractive material a
few millimeters thick can record and store hundreds of images
at different angles, without cross-interference; each viewing
angle provides a different view of the same object. Holographic
data storage works in a similar fashion, except that for every
different angle there is a completely different page of information.
Imation is collaborating with Lucent Technologies to build
on holographic technology developed at Bell Laboratories.
Imation reckons the partnership will produce a commercial
holographic disk product by 2003, in the form of a 125 Gbyte,
write-once, read-many-times disk with an access time of 50
milliseconds. Future generations of devices should accommodate
around 1 terabyte on a single disk.
Still, holography is not a panacea. The
technology is not digital, so additional processing is required
for a computer to read the data. And new media is needed to
accommodate holograms in a cost-effective form. Initially,
holographic storage will complement traditional storage technologies
rather than replace them.
Wired and
Emotional
Human-computer interaction
ETA: 2005
Dan Russell is a man with a plan. Russell, head of user sciences
and experience research at IBM's Almaden Research Lab in Silicon
Valley, wants to make the relationship between humans and
computers, well ... more, personal. After all, the basic computing
experience hasn't changed much since PCs first showed up on
everyone's desk. "The best analogy I can give is that
the design of amusement parks took a major shift when Disneyland
opened [in the 1950s]," Russell says. "Until that
point, amusement parks had been assemblages of rides, but
Disney designed an experience." Computing is like that,
too, Russell says. "Right now we've got a motley assembly
of applications on the desktop. There's no reason they can't
be more coherent."
While voice plays a central role in human-computer interaction,
IBM wants to shift more of the burden to the machines by exploiting
nonverbal cues. The US company's BlueEyes project uses a camera
to read the computer user's gaze. One prototype technology,
SUITOR (Simple User Interest Tracker), fills a scrolling ticker
on a computer screen with information related to the user's
current task. SUITOR knows where the individual is looking,
the applications that are running, and the web pages that
are displayed, and suggests complementary paths of action.
Experts are also measuring the heart rate, temperature and
minute body movements of human test subjects, then matching
these with six emotional states: happiness, surprise, anger,
fear, sadness and disgust. The next step would be infrared
or temperature-sensitive devices, embedded in a chair, keyboard,
mouse or telephone, to take readings from the user. The computer
would gauge the emotional state of the user, then adjust the
presentation of information accordingly. This might sound
a bit creepy, but backers believe such customizing will increase
worker productivity dramatically. Disneyland on a desk, anyone?

Adam Lincoln is a senior writer at CFO Asia.
Additional reporting by Louella Miles in London, Tom Duffy
in Boston, and Dave Cook in New York.
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